SwANH Educational Event
Tuesday April 22, 2008
Location: SERESC, Bedford
Topic: Ensuring Product Success
Industry Experts and Local Software Executives developed methodologies,
requirement tools, and product definition strategies to get your product to market
fast and get it right the first time.
Topics discussed included:
- A framework for understanding strategy that integrates the perspectives of
everyone involved in the product team
- Techniques to assess the current plan, and align all team members
- How to quickly adapt your strategy with new market information
This event was targeted to Product and Engineering managers, CEO's and VP's
of software businesses who have a key role in the management of product
development and roll out.
Printable Event Flyer
Speaker Details
Stewart Noyce - CEO
TruNorth Consulting - www.TruNorth.com
About TruNorth
TruNorth Consulting brings marketing discipline to new product development. The firm applies information frameworks, group alignment techniques, and other tools to manage rapid strategy iteration, critical to success in emerging markets. Specific services offered include: strategy development and alignment, product management, and situational market analysis.
BIO
Stewart Noyce is the force behind TruNorth Consulting. As a product manager and marketer, he has created and introduced Internet software and appliance products at Sun Microsystems, Geoworks, Certicom, Avaya, and EMC. His passion is to bring marketing discipline to technology innovation, improving the odds of success for new products in emerging markets.
Presentation: Rapid Strategy Iteration
Alyssa Dver, CPM, CPMM
Mint Green Marketing - www.mintgreenmktg.com
About Mint Green Marketing
Mint Green Marketing is a team of seasoned marketing experts from differing industries and specialties but all with a passion to do outstanding marketing. Our areas of expertise are product management, corporate social responsibility, PR, branding, and marketing planning. We help our clients make well informed, bottom line conscientious decisions. With clients of all shapes, sizes and locations, we have a rich portfolio of experience and references.
BIO
With over 25,000 copies sold worldwide, Alyssa is the author of “Software Product Management Essentials” (www.swproductmanagement.com). Formerly the CMO for a public company and prior years of experience managing startups and re-startups, Alyssa is currently the Chief Executive of Mint Green Marketing, a marketing and product management consulting practice that helps companies to build better products and to deliver more effective marketing. She is a frequent presenter and teacher of topics including communications skills, marketing, product management and corporate social responsibility. She is a regular contributor to publications including Forbes, BusinessWeek, Readers Digest, Entrepreneur and she is a featured columnist for Software Magazine. She herself has been featured as a business expert in dozens of interviews on TV, radio, in magazines, newspapers and books around the world and in 2007, BusinessWeek named Alyssa one of eight female entrepreneurs to watch.
Presentation: A Roadmap is Not a Strategy
Contact Information
Rick Szilagyi
Executive Director
SwANH
(603) 868-5477
info@swanh.org